If you bought a bunch of Baby Einstein videos and hoped to use them to create a genius out of your infant, I’ve got bad news for you. Not only does research indicate that little kids who watch a bunch of TV—educational or otherwise—score lower on language tests; the company itself falsified claims that their videos made kids smarter, and now has to pay for their dastardly deeds.
According to the American Academy of Pediatrics, kids under two shouldn’t watch any television. The thing is, less than 10% of parents know that—and almost 50% of parents think that educational videos are good for their developing toddlers.
Recently a class action lawsuit was filed against Disney for continuing to make these claims of “good for kids” videos. Given that the claims were unscientifically based, the company is now offering refunds for anyone who bought the Baby Einstein series DVDs from mid-2004 up to September 2009.
That’s a pretty wide time gap, so if you think you might have purchased a DVD during this time, I say go for it. You can fill out this form on the Baby Einstein website to get your refund.
Did you fall into the Baby Einstein phenomenon? In a word, yes, I did. Though I didn’t purchase the DVDs (and attempted to keep my child away from TV while she was little), I did get into the club where we received books, CDs and a few “educational” toys each month. My daughter enjoyed the books and toys, which is enough to make them worth it for me; the music, not so much. I wasn’t very impressed with the books myself; she had plenty of others that seemed to be more interesting and meaningful. We liked the Brainy Baby series better as well.
But I did get the Baby Einstein DVDs through Netflix while I was pregnant just to check them out. (My husband and I still generally screen most things before our child watches them, save for the few movies we see in theaters each year.) While I wasn’t that impressed, I could see where the appeal was. They did seem to be educational, if not boring—which, in our schools, is sadly often the same thing. That’s probably why we figure it’s got to be good for you, right?
Some groups say that the DVDs and other merchandise should be removed from the shelves entirely. Though I’m all for freedom of speech, I’m inclined to agree. Anything marketed toward kids is unethical, and even though it’s up to parents to raise their own children, if half of them think that watching TV is good for them—when it has been scientifically proven that it’s quite the opposite—it’s detrimental to kids as a whole to have them even available.
Then again, if parents are going to let their babies watch movies that would scar them for life—say the latest episode of South Park or maybe The Departed; we once heard a baby crying in the back of the theater on date night as we were watching Untraceable, a very violent film—perhaps it’s better to have them around.
