Haunted by white carnations

Mother’s Day seems to be a pretty well-respected holiday. It’s commercial to some extent, but kids’ hard earn dollars (and pennies, of course) are used to pamper mom for her special day in the year. In any case, it seems a little bit less corporate than made-for-greeting-cards-holidays like Valentine’s Day.
Still, even an innocuous holiday like Valentine’s Day can rile some folks up. Eventually, it even riled up Anna Jarvis, the founder of Mother’s Day herself.
A recent article called “The Founder of Mother’s Day Later Fought to Have It Abolished” posted on mental_floss online by Jonathan Mulinix explains Jarvis’ extreme change of heart.
Anna Jarvis was close to her own mother, and after her mother’s death in 1905, Jarvis wanted to memorialize her mother. Through Jarvis’ successful campaigning, the first Mother’s Day celebrations were held in Jarvis’ mother’s church and in a department store in Philadelphia. On that first day, sons and daughters wore white carnations to honor their mothers.
By 1914, the Mother’s Day holiday had gained ground with corporate America and everyday citizens alike. In that year, Congress made Mother’s Day a national holiday.
One of Jarvis’ biggest supporters in her campaign for Mother’s Day was the floral industry. After the holiday became widely celebrated, the industry started making a bushel, selling white carnations for deceased mothers and red carnations to honor living mothers. Kids started honoring their mothers with gifts, as well.
That was when Jarvis started putting her foot down. She told children to stop buying flowers and presents for their mothers, and had some nasty names to call the floral and greeting card companies that made big profits on her sentimental holiday.
Soon after, she launched a full-fledged campaign against the floral industry, becoming rather obsessed with shackling the industry. She tried to trademark the carnation with the words “Mother’s Day” on it, but was denied. Florists offered a portion of their carnation sales, but she refused them. When the U.S. Postal Service featured the depressing painting “Whistler’s Mother” for a Mother’s Day postage stamp, she thought the featured vase of carnations was an advertisement for the holiday.
Her crusade against flowers didn’t stop there. The charity American War Mothers sold carnations for Mother’s Day to fundraise for their organization. Jarvis was arrested when she interrupted their meeting to try to stop them from the fundraiser.
If not flowers or gifts, what did Jarvis want mothers to receive on Mother’s Day? Long, hand-written letters. She hated greeting cards, too.







